Toyota Turn to AaGlobal for Major Conference

The Hull-based team of an expanding language and translation business has marked the fifth anniversary of its arrival in the city by completing its biggest private sector project.

AaGlobal Language Services Limited provided the full range of translation and interpreting services as world-leading motor corporation Toyota held its European conference in the UK.

The event at Toyota’s Burnaston plant near Derby, was the third to be serviced by AaGlobal, which had worked at previous conferences in the UK and Turkey. But it was the first to be managed from the Hull office and Kirk Akdemir, Chief Executive of AaGlobal, said the success of the project demonstrated the progress made by the business.

He said: “We launched the business in Worcester nearly 30 years ago and we expanded to Hull to develop our services in the midlands and the north. We only came here in 2011 and it was 2012 before we opened our office at Hull Marina but the growth since then has been significant.

“We started with one person in Hull and now we have 12. Their efforts, working closely with our team of 10 in Worcester, have helped us expand our client base in the public and private sectors and increase our database of translators and interpreters to around 14,000 covering 500 different languages and dialects.”

The latest event brought together senior management from Toyota’s entire European network and was also attended by top executives from the head office in Japan. AaGlobal provided simultaneous translation and interpreting services in seven different languages and ensured effective communication inside and outside the conference hall for more than 200 delegates.

Kirk said: “We held a debrief with our clients and were praised for our professionalism and for our part in the smooth handling of an event which is extremely important to their business. I am extremely proud of our Hull team as it was their first time taking part in a big event, and they do not come bigger than the Toyota convention.”

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