AA Global Puts Clients First With Major IT Investment

AA Global Puts Clients First With Major IT Investment

An expanding language services company has completed the latest phase of a major investment programme as it delivers improved services for clients in the public and private sectors.

AA Global, a key supporter of the Chamber’s International Trade Centre, recruited HBP Systems to upgrade its entire IT system and switch to a cloud-based operation which will support the company’s round-the-clock operations.

Kirk Akdemir, CEO of AA Global, said: “It is a major investment by the business – in recent years we have invested significantly in people, property and now IT and they are all linked.

“The improvements to property and IT are helping us create a better and more productive working environment for our growing numbers of staff. That in turn enables us to improve services for our client base which extends across the world.”

AA Global was founded in Worcester 27 years ago and has grown considerably since opening its Hull office with a staff of two in 2011. In addition to the 30 people who work across the two offices – with more than 20 in Hull – AA Global employs around 14,000 translators and interpreters worldwide who cover 500 different languages and dialects.

Kirk said: “The business is bigger and much more sophisticated and we needed an IT upgrade which could deal with that, supporting our 24/7 operation and ensuring security, which is particularly important for our public sector clients.

“The new system will also support our private sector clients as they look for new markets overseas. It brings greater capacity and protection, and the outcome is that we are ready and waiting for those companies who want to reach out further afield.

“We can help to introduce businesses to the new markets in the languages that open the doors to potential customers and we can also provide essential advice about cultural matters and the different ways of doing business, because it is important for people to understand that communication is about more than conversation.”

Mike Peck, IT Sales Consultant at HBP Systems, said: “AA Global have embraced a very modern way of working, utilising cloud technology which enables their staff to work quickly and efficiently. Ultimately, the team at AA Global were focused on optimising their own service so, we worked together to ensure speed, reliability and security were all top priorities when designing and implementing their new IT solution.”

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