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Mind your language – and your manners!

AA Global is an expert at showing businesses the importance of walking the walk as well as talking the talk when operating internationally. Chief Executive Kirk Akdemir warns that any amount of commitment to mastering foreign words and phrases can still end in catastrophe if you overlook the customs and traditions of your prospective overseas clients. Kirk said: “It is obviously a big help if you can communicate with your international business contacts in their own language. As the former German [...]